Hi! I’m Storm West, a creative and passionate freelance Graphic and Web Designer.

I own and operate a company called Fiate Lux, which means “Let there be light” in Latin.

This motto applies to my life and my business, where I seek to illuminate a client’s branding and help shed light on ways to make business communication unique, appealing, professional and impactful.

PRONOUNCED: fē-ˌät-ˈlu̇ks

View my Portfolio

Companies I had the pleasure to work with

my services

Don’t let your company’s image and visual branding be left in the dark.

Through the following services, Fiate Lux can assist you to capture and grow your market presence:

Graphic Design

Brand Development (Colour Palette, Logos, CI document, Business Cards, Company Stationery, Microsoft Office Templates, etc.)
Adverts (online/print)
Packaging Design
Portfolios and Folders
Posters, Banners and Flyers
Outdoor and Indoor Signage
Brochures and Catalogues
Proposals and Tenders
Annual Reports
Integrated Financial Reports
Photo Editing
Vector Infographics
Illustrations

Web Design and Build

Great working knowledge of HTML and CSS
WordPress, Wix and Shopify CMS
Design and build of e-Commerce Websites
Ability to do customisations using CSS
Comfortable using Javascript and jQuery plug-ins to attain a certain effect or installing custom plug-ins
Can implement SEO customisations provided by professional SEO agencies
I’m an avid learner with regards to the back-end workings of web development, but my strength lies in the front-end and user experience.

Digital

Articulate Rise 360 for online courses
Skins/user interfaces for Apps on multiple devices
Branded Mini Games platform – Creation of 3D characters for animation, background game scenery and assets
Drawing of vector based scenery, objects and characters for use in video animations
Digital PDF fillable forms
HTML Emailers and Invitations
Anything digital for web i.e. banners, ads, animated GIF’s and animated videos

My Process

Conceptualise

This part of the process starts in my head and moves to my heart to spark an emotional connection to the message I need to convey for my client. It’s a very instinctual process for me and I’m fortunate to be able to use my skills, experience and creativity to journey from conceptualisation to a bright and smart design that surprises and delights every target audience.

Design

With creative flair, technical competence and artistic skills, every piece of work is crafted with precision to create a unique design that conveys the branded message effectively, in a visually vibrant manner.

Refine

At this point I tap into my client’s world to ensure that my design process and every detail connects to their desired message. This collaboration helps us make any necessary tweaks to ensure that we’ve got it right and are able to move forward boldly and with confidence.

Build

If it’s a website, then it’s time to build it! I use WordPress platforms that can be customised and transformed into tailored sites using CSS. I never use an ‘out-of-the-box’ template but instead create something unique and purposefully branded. I build websites according to my design concept, not the other way around, so the templates are functional, logical and easy to navigate.